Lorraine Pulido (Trainer)
President and CEO of LPR Strategic Marketing and Public Relations
Lorraine Pulido is a bilingual marketing and public relations expert with more than 16 years of combined experience in the marketing, corporate, and non-profit industries.
She serves as director of marketing and public relations for the Guadalupe Cultural Arts Center. She is also a PR consultant and her current clients include the South San Antonio Chamber of Commerce and ¡Adelante! U.S. Education Leadership Fund. Her past clients include: Mexican-American/Hispanic Physicians Association (MAHPA), Murillo Design, The St. Anthony Hotel, Spurs Sports & Entertainment, S.A. Hispanic Chamber of Commerce, and several ad agencies.
She was previously director of marketing for CityView - a national company led by former HUD Secretary and San Antonio Mayor Henry G. Cisneros. She created and implemented the company's national image, brand development, PR, advertising, and promotions strategies.
Previous to CityView, she was director of communications for the Edgewood School District where she served as the spokesperson. Before joining EISD, she worked on corporate public relations at the Cartel Group, Garcia360, and Creative Civilization. She supervised accounts ranging from the U.S. Army to the Hispanic Scholarship Fund. She also worked as director of public affairs at the Hispanic Association of Colleges and Universities, and in corporate communications at the University Health System. She was a producer for San Antonio TV stations KSAT and KVDA, and a reporter for La Prensa. In addition, she has taught communications at UT- San Antonio, Our Lady of the Lake University, and Palo Alto College.
She is a member of the S.A. Association of Hispanic Journalists; the American Marketing Association; the March of Dimes Communications Committee; and SA Public Relations Society of America. She served on the Boards of SAY Si; S. A. Women's Chamber At-Large Board of Directors; and S.A. Hispanic Chamber Leadership Selection Committee. She is a graduate of Leadership San Antonio Class of 2005. She has served as SAAHJ Gala Chair; Ford Salute to Education Scholarship Judge; and McDonalds HACER Scholarship Committee Judge.
She's earned two PRSA Merit Awards and two PRSA El Bronce Awards, and was selected 2006 PR Professional of the Year by the San Antonio Chapter. In addition, her logo won a 2008 Gold Addy from the SA Ad Federation. She'll be earning a Ph.D. in Leadership Studies from Our Lady of the Lake University in August 2010. She is Ivy-League educated with a master's degree from the Columbia University School of Journalism and a bachelor's degree from the University of Pennsylvania. She's a proud graduate of Harlandale High School in San Antonio, Texas